You know it as well as I do: Right now, every call counts. Your CSRs should be booking calls like crazy people. They need to follow through on every lead. They need to kill it. But let’s not kid ourselves. There has been days when you don’t really push for that kind of intensity, right?...

I recently had to remind myself of the “big idea” when it comes to hiring and recruiting plumbers, technicians, electricians, and other tradesmen and women. It’s all about sales and marketing; something that I think we do extraordinarily well as an industry. Everything we do is based around sales and marketing. We have a well-defined...